🟢 Ledger Weekly: May 30, 2025

Your weekly roundup of Charleston business news, market trends & smart money moves

tl;dr - This week’s Lowcountry Ledger features TruRep, a Charleston sports tech startup using AI to fix shooting mechanics 50x faster. Markets bounced on strong tech earnings and easing tariff fears, while OpenAI, Meta, and Amazon made big AI moves. Plus: 401(k) strategies, falling home prices, and E.l.f.’s $1B buyout of Hailey Bieber’s Rhode.

Table of Contents

🎯 Business Spotlight: Wesley Horne of TruRep

TruRep, a fast-growing Charleston sports tech startup, is rewriting the playbook for how athletes build elite skills. At the center is Wesley Horne, Founder & CEO, who spent years coaching in the NBA and witnessed firsthand how poor shooting mechanics could cost players millions.

That experience sparked TruRep—an AI-powered shot trainer built to give athletes of all ages access to the kind of elite feedback once reserved for pros.

💡 Lowcountry Ledger’s Take: TruRep, founded by former NBA coach Wesley Horne, is transforming basketball training with AI-powered shot analysis delivered via smartwatch. Based in Charleston, the startup is scaling fast with real-time feedback tools and a new Sports Lab opening soon in Mount Pleasant.

🌎 Markets in a Minute

📈 Markets Rally on Tech Strength and Tariff Relief

U.S. markets rebounded this week, driven by robust tech earnings and a federal court ruling that limited President Trump's tariff authority, easing trade tensions.

💼 Big Earnings & Moves

  • Nvidia $NVDA ( ▲ 2.8% ) : Surged 5% after reporting Q1 revenue of $44.06B, exceeding expectations despite a projected $8B hit from lost China sales due to U.S. export restrictions.

  • Salesforce $CRM ( ▲ 1.09% ) : Dropped 5% following weaker-than-expected revenue and cautious guidance for fiscal 2026.

  • Costco $COST ( ▼ 0.12% ) : Rose 1.5% as Q2 revenue beat estimates, though EPS slightly missed expectations.

🤖 AI & Tech Watch

  • OpenAI: Acquired Jony Ive's hardware startup, io, for $6.4B, aiming to develop a new AI device that could redefine personal technology.

  • Meta $META ( ▼ 0.6% ) : Introduced an AI music generation model capable of creating full-length compositions from text prompts.

  • Amazon $AMZN ( ▼ 0.46% ) : Launched "Project Metronome," a warehouse automation platform powered by its proprietary Titan AI chips.

🌍 Global Macro & Policy

  • U.S. Core PCE: Rose 0.3% in April, keeping year-over-year inflation above 2.7%, complicating the Fed’s rate outlook.

  • Eurozone CPI: Climbed to 2.6% YoY, prompting speculation that the ECB may pause its expected June rate cut.

📌 Other Developments

  • Bitcoin $BTC.X ( ▼ 0.01% ) : Hovered near $110K as spot ETF volume cooled post-launch.

  • Reddit $RDDT ( ▼ 1.12% ) : Fell 12% after reporting a net loss despite a strong quarter for advertising growth.

  • Tesla $TSLA ( ▲ 0.46% ) : Announced plans to launch its Robotaxi service in select U.S. cities by Q4, boosting shares by 5%.

📈 Market Vitals

$DIA ( ▲ 0.54% ) Tracks 30 blue-chip stocks, showing industrial health.

$SPY ( ▲ 0.57% ) Mirrors S&P 500, gauging broad market performance.

$QQQ ( ▲ 0.78% ) Follows Nasdaq-100, reflecting tech and growth trends.

$BTC.X ( ▼ 0.01% ) Indicates crypto sentiment and risk appetite.

💡 Lowcountry Ledger’s Take: Tariff headlines are rattling markets again amid fresh EU levy proposals. Meanwhile, hyperscalers such as Nvidia and Salesforce keep posting strong growth, even as select U.S. housing markets are beginning to show signs of softening with falling prices in certain metros.

Brokerage Review: M1 Finance

tl;dr: M1 is a hybrid robo-advisor/brokerage. Build custom "pie" portfolios (stocks/ETFs), auto-rebalanced with fractional shares. Best for long-term investors wanting control, not active traders or mutual fund lovers. No fees, user-friendly.

🔥 Clickworthy

💸 Money Guide: 401(k)

401(k)s: A Comprehensive Guide to Workplace and Solo Retirement Plans

A 401(k) is one of the most powerful tools for building retirement savings—especially when paired with employer matching and tax advantages. Whether you’re contributing through work or running your own business, understanding the nuances of Traditional, Roth, and Solo 401(k) plans can help you optimize for both taxes and long-term growth.

💡 Lowcountry Ledger’s Take: A 401(k) is one of the smartest tools for building long-term wealth. With high contribution limits, tax advantages, and potential employer matching, it’s a no-brainer for most workers. For the self-employed, a Solo 401(k) offers the same perks—plus flexibility. Traditional and Roth options each have their place, depending on your tax outlook. Either way, don’t leave this opportunity on the table.

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