🎯 Business Spotlight: Wesley Horne of TruRep

Wesley Horne of TruRep

TruRep, a fast-growing Charleston sports tech startup, is rewriting the playbook for how athletes build elite skills. At the center is Wesley Horne, Founder & CEO, who spent years coaching in the NBA and witnessed firsthand how poor shooting mechanics could cost players millions.

That experience sparked TruRep—an AI-powered shot trainer built to give athletes of all ages access to the kind of elite feedback once reserved for pros.

The Problem: Broken Mechanics, Missed Opportunities

For young athletes, access to quality coaching is inconsistent at best. Traditional methods rely on post-practice feedback—or worse, no feedback at all. That delay can reinforce bad habits that are hard to undo.

The Solution: AI That Coaches in Real Time

TruRep offers something no other tool does: real-time biomechanical feedback during a workout, not afterward. Its patented Proactive AI analyzes an athlete’s form live and provides immediate correction cues.

TruRep’s flagship app, currently focused on basketball shooting, helps players:

• Identify and correct bad form instantly

• Improve muscle memory and confidence

• Train 50x faster than with traditional methods

And it works—fast. One recent case study saw a 6’10” power forward at College of Charleston boost his free throw percentage from 46% to 78% in under four hours.

From NBA Roots to Local Labs

Though it started with Wesley’s post-lockout experiments in 2012, TruRep officially launched in late 2024. Its team now includes Charleston-based operations staff, brand partners, and student interns—plus global design and development talent across Asia, Ukraine, and the Philippines.

TruRep is also partnering with major basketball programs like:

• College of Charleston Men’s Basketball

• Troy University Men’s Basketball

• Urban Achievers High School (Boston, MA)

• Lucy Beckham JV Boys

And upcoming initiatives like Heartest Yard aim to support athletes with autism or sensory impairments.

On Fire: 800% Weekly Growth for 6 Months Straight

Since launch, TruRep has seen:

• 📈 800%+ weekly growth sustained over 26 weeks

• 📱 1600% increase in daily active users

• 📥 73 downloads per day (up from 5/week)

• 🎮 Gamified features launched in March 2025

• 🧪 TruRep Sports Lab opening in Mount Pleasant in Winter 2025

The momentum is real—and it’s only just begun.

What’s Next: Golf, Android, and a Whole New Game

Basketball is just the start. TruRep Golf begins development this summer, and an Android version is on the way. With a patented tech engine that works across sports, TruRep is poised to become a go-to tool for athletes worldwide.

Why TruRep Matters

Whether you're an elite athlete or just trying to make varsity, TruRep’s mission is the same: level the playing field through tech that empowers every player to reach their potential.

Key Features of TruRep

• Proactive AI Coaching – Real-time biomechanical feedback while you shoot

• Gamified Training – Engaging drills to build muscle memory and confidence

• Elite Results – Improve form up to 50x faster than traditional coaching

• Expanding Sports Lineup – Golf development begins Summer 2025

• Coming Soon – Android release and new sport-specific modules

Try It Out or Get Involved

🔗 Download the app on the App Store
📱 Follow @trurep_ai on Instagram
🌐 Visit www.trurepapp.com
💼 Connect with Wesley on LinkedIn