🟢 Ledger Weekly: June 13, 2025

🎯 Business Spotlight: Ned duPont of TrueNorth

TrueNorth Media Consulting is reimagining what growth marketing can look like for small and midsize brands. At the helm is Ned duPont, a veteran performance marketer with deep experience across Meta, Google, YouTube, and more.

After years navigating the pressures of traditional ad agencies and in-house roles, Ned launched TrueNorth to offer transparent, flat-rate marketing support that prioritizes outcomes—not ad spend.

🌎 Markets in a Minute

📈 Market Overview

• U.S. indices gained across the board: S&P 500 roughly +1.4 %, Nasdaq +2.2 %, and Dow +1.0 % for the week

• This marked the third straight weekly gain, with the S&P nearing all-time highs and the Nasdaq outperforming .

🧩 Key Drivers

• Jobs & inflation data showed cooler trends—jobless claims stayed elevated, and PPI/CPI came in softer—reducing immediate pressure on the Fed and boosting markets.

• U.S.–China trade talks showed cautious progress in London, lifting sentiment, though no concrete breakthroughs yet.

• Israel attacks Iran leading to negative reactions in the market and downstream implications for oil.

🚀 Market Movers

• Oracle $ORCL ( ▲ 5.67% ) jumped ~13%, leading the surge post strong earnings and cloud growth.

• Boeing $BA ( ▼ 3.12% ) dropped ~4.8% after the Air India 787 crash; GE Aerospace $GE ( ▼ 2.12% ) skidded ~2.3%.

• Tesla $TSLA ( ▼ 0.28% ) rebounded ~5.7% midweek, recovering after earlier losses amid Musk–Trump comments.

🌐 Global Trends

• FTSE 100 $FTSE ( 0.0% ) hit a record close of 8,884 on June 12, fueled by hopes for UK interest‑rate cuts despite weak economic data.

• Emerging markets like India (Sensex/Nifty) and China saw mixed results amid global trade uncertainty.

📈 Market Vitals

$DIA ( ▼ 1.38% ) Tracks 30 blue-chip stocks, showing industrial health.

$SPY ( ▼ 0.81% ) Mirrors S&P 500, gauging broad market performance.

$QQQ ( ▼ 1.32% ) Follows Nasdaq-100, reflecting tech and growth trends.

$BTC.X ( ▼ 3.22% ) Indicates crypto sentiment and risk appetite.

🎯 Brokerage Review: Public.com

tl;dr: Public.com delivers a clean, user-friendly investing experience that caters to both beginners and more seasoned investors seeking transparency and simplicity. The platform's intuitive design, commission-free trading, and access to a broad array of assets—ranging from stocks and ETFs to treasuries and crypto—make it attractive for those who want to invest without the traditional complexity. Notably, Public.com has carved out a niche by eliminating payment for order flow (PFOF) on stocks and ETFs and providing access to fractional shares, democratizing access to the markets.

✅ What is Public.com?

Public.com set out to make investing inclusive and social. It was among the first platforms to combine commission-free trading, fractional investing, and a community-driven feed into one mobile-first experience. By eliminating PFOF on stocks and ETFs and prioritizing educational tools, Public.com aims to foster trust in an industry often seen as opaque.

🔥 Clickworthy

• Coca-Cola $COKE ( ▼ 0.51% ) : ICE raids have driven many Hispanic shoppers to avoid public spaces, leading to a drop in sales for major brands such as Coca-Cola.

• Warner Bros. $WBD ( ▼ 0.39% ) : Media Warner Bros. Discovery to split into two public companies by next year.

• Israel: Israel attacked Iran. The markets reacted… as expected.

• Housing $REDFIN ( 0.0% ) : Median home sales price is roughly $30k lower than listing price. 👇

• Coinbase $COIN ( ▼ 1.93% ) : Coinbase offers a new credit card with 4% Bitcoin back on all purchases.