🎯 Business Spotlight: Ned duPont of TrueNorth

Ned duPont of TrueNorth

TrueNorth Media Consulting is reimagining what growth marketing can look like for small and midsize brands. At the helm is Ned duPont, a veteran performance marketer with deep experience across Meta, Google, YouTube, and more.

After years navigating the pressures of traditional ad agencies and in-house roles, Ned launched TrueNorth to offer transparent, flat-rate marketing support that prioritizes outcomes—not ad spend.

The Problem: Misaligned Incentives, Bloated Budgets

In traditional growth marketing, compensation structures often reward spending, not results. That can lead to campaigns optimized for short-term metrics or internal benchmarks rather than sustainable growth. For smaller brands, this dynamic is not only unhelpful—it’s often harmful.

The Solution: Honest Guidance and Flat-Fee Growth

TrueNorth flips the model. By charging a flat fee or hourly rate—not a percentage of media spend—Ned focuses purely on what drives performance. His services range from full channel ownership (Meta, Google, Pinterest, TikTok, YouTube, etc.) to analytics, creative feedback, and new channel testing.

The model is simple:

• No upsells

• No media markups

• No BS

Just growth strategies designed around client goals, not agency goals.

The Story: From Career Break to Client Wins

TrueNorth officially launched in May 2024, shortly after Ned’s year-long parental leave. What started as a solo venture to stay sharp while raising his newborn is now evolving into a scalable consultancy.

Early growth has come exclusively through word of mouth—a sign that TrueNorth’s value proposition is resonating with founders, brand teams, and other marketers.

Highlights include:

• Turning down misaligned work despite being in early growth mode

• Rapid success with a Meta campaign that turned instinct into impact

• A growing referral network with no ad spend to date

What’s Next: Scaling with Intention

With plans to scale this fall, TrueNorth is exploring:

• Hiring contractors to support client execution

• Launching structured packages for startups and local brands

• Offering “Growth Sprints” for brands that need fast insights, not long contracts

Ned remains committed to building at a pace that balances business growth with personal priorities.

Why TrueNorth Matters

As more brands look for fractional or flexible marketing support, TrueNorth offers a rare combo: hands-on expertise, honesty, and clear ROI focus. It’s marketing for grown-ups—with no gimmicks.

Key Services at a Glance

📈 Paid Media Channel Management – Meta, Google, YouTube, TikTok, Pinterest, CTV
📊 Attribution & Analytics – Setup, audits, and optimization
🧠 Creative Feedback – Testable ad concepts and high-performing formats
🎯 Strategy & Planning – New channel testing, funnel builds, and campaign playbooks
💵 Flat-Fee Pricing – No spend-based commissions or markups

Work With TrueNorth or Get in Touch

📬 Email: [email protected]
🌐 Website: www.truenorthmediaconsulting.com
🤝 Referral-Friendly: Introductions welcome!

If you’re a brand ready to grow smarter—not just louder—TrueNorth might be your next best hire.